While established companies have familiarity and brand as a currency of trust among customers, a startup has to rely heavily on building trust through a strong value proposition that leaves the customer feeling understood and motivated to act.
A collection of ideas and strategies on lean methodology, design thinking, and technology for entrepreneurs and social innovators who want to restore the environment and help people thrive.
Matthew is an advocate for using the entrepreneurial method to foster sustainability and social innovation. He brings together unique insights from his extensive work across startups, social enterprises, and non-profits. He specializes in using the lean methodology to test the riskiest assumptions in models by gathering qualitative information from stakeholders and rapid prototyping.