While established companies have familiarity and brand as a currency of trust among customers, a startup has to rely heavily on building trust through a strong value proposition that leaves the customer feeling understood and motivated to act.
The lean canvas enables rapid testing of business model assumptions to find problems worth solving and a repeatable business model or, at worst, to quickly determine if pursuing an idea is a waste of time and money. For this, assumptions on the canvas need to be in a testable format so that they can be validated or invalidated.
This post is the second in a series on business modelling. My previous post on how to model a non-profit on the lean canvas is recommended for changemakers in non-profits […]
Matthew is an advocate for using the entrepreneurial method to foster sustainability and social innovation. He brings together unique insights from his extensive work across startups, social enterprises, and non-profits. He specializes in using the lean methodology to test the riskiest assumptions in models by gathering qualitative information from stakeholders and rapid prototyping.
