A social entrepreneur should be actively building and testing the assumptions in the business model from day one. Using a canvas to model the business makes the process easier and faster.

This post is the second in a series on business modelling. My previous post on how to model a non-profit on the lean canvas is recommended for changemakers in non-profits or government.

In this post I will cover how to use the lean canvas to model your social business in a way that also highlights its purpose/impact. This post applies to all types of social businesses, including for-profit social ventures and social enterprises housed within non-profits. The lean canvas can also be used whether the business seeks to create its impact with a stakeholder group (e.g. customers, employees) or is looking to donate all its profits to a non-profit.

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