We as changemakers tend to focus on the social or environmental problem that we seek to address and not fully consider who is our donor, what problems are we are solving for them, and why will they donate money to our organizations. The lean canvas makes defining the how we create value for the donor explicit.

There are several iterations of the lean and business model canvases now floating around for non-profits and social ventures. However, I think that the lean canvas is still the best way for a non-profit to understand and communicate its model.

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